Lessons From the Youngest Generation of Givers

Some families have the admirable tradition of teaching financial intelligence to their children from the youngest ages. The habits that these kids learn will help them to use their money wisely and conscientiously in the future.

One example of a wise use of money is to save a portion of anything earned or received. The other side of the coin is a conscientious use of money — children should get into the habit of donating a portion of their money to charity.

It is always interesting to see what charities a child will choose to support and why. Young children typically offer candid and unique insights, and as adults in the nonprofit sector, we can learn a lot from them. Below are three lessons from the youngest generation of givers.

  1. Nonprofits should communicate their impact.

When a child has to decide which charitable organization to support, he or she will pay attention to the impact that has already been made a given nonprofit. The organization’s website should demonstrate very clearly how its efforts have made concrete improvements to the community.

Mass media is another important source of information about a charitable organization that is accessible to children. Nonprofits that have a mission that might appeal to children should consider seeking media coverage of its results and impact.

  1. Organizations should always write a thank-you letter that seeks to bolster donors’ commitment the mission.

We teach our children to be grateful, and in turn, they expect gratitude from others when they have been generous. Nonprofits are no exception. As you know, after receiving a donation, it is important to send a thank-you letter promptly. However, not everyone knows how important it is to craft a letter that makes your donor feel like a part of the higher mission. Do not forget to mention in the thank-you letter that the goals of your nonprofit would be impossible to reach without your donor’s support. Children and adults alike are eager to feel their importance.

  1. Thank-you gifts can bring you new donors.

Of course, all children love to receive gifts. Furthermore, they usually take the opportunity to share their happiness with others. When a child receives a simple but unexpected gift from the organization, they are likely to share this news with friends and family, spreading the word about your cause.